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Are you building a steady fire with your marketing mix?
There’s a classic analogy we often employ when working with clients during planning sessions: kindling and logs. It’s from the well-known marketer Seth Godin, and we use it to help balance the different goals associated with long-term strategies (logs) and short-term promotions (kindling).
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April 23, 2024
A Dill-ectible Brand Test
As a foodservice marketing agency, we here at IN love to stay on top of food-related trends, and rarely do we see a food item more prevalent in this space than the unassuming pickle. This savory treat has inspired flavor innovators to create some of the most delicious and outlandish creations you’re likely to find. From dill pickle pizza to pickle-flavored ice cream, it seems no food product is safe from being pickle-fied.March 28, 2024
Are you building a steady fire with your marketing mix?
There’s a classic analogy we often employ when working with clients during planning sessions: kindling and logs. It’s from the well-known marketer Seth Godin, and we use it to help balance the different goals associated with long-term strategies (logs) and short-term promotions (kindling).
February 21, 2024
A Cultured Take on Cottage Cheese
If you’re anything like the team here at IN, food trends have been permanently imbedded into your social media algorithms. Of the trends we’ve seen, few have the staying power of an old classic that’s taken the social scene by storm: cottage cheese.
January 16, 2024
5 reasons social media is a foodservice game-changer
Social media is culturally ubiquitous, allowing manufacturers to connect with operators everywhere. However, some B2B companies still aren’t using it to its fullest potential.
January 5, 2024
Dry January Delights: Non-Alcoholic Beverages — Love ‘Em or Leave ‘Em
Our agency put a variety of non-alcoholic (NA) options to the test. Our mission? To provide you with the best-of-the-best NA choices to quench your thirst during this dry spell.
November 29, 2023
Our 2024 Foodservice Forecast
It’s that special time of year where we look ahead to the coming months and ask ourselves where we think our beloved industry is headed.
October 10, 2023
Trader Joe’s Pumpkin Spice Picks: Love ‘Em or Leave ‘Em
We’re not immune to the charms of the cinnamon-y, nutmeg-y goodness of a well-executed pumpkin spice treat, and with the popularity of this beloved spice mix comes an intimidating number of options. As always, our agency proudly reports for duty to answer one question: which pumpkin spice products are worth your time?
October 4, 2023
Summer Outing with a Blissful Twist
On a recent, beautiful late-summer afternoon, a team-building IN OUTing morphed into a deliciously lovely surprise.
August 14, 2023
5 Distinctions Between B2B & B2C Food Marketing
In the dynamic world of food marketing, the distinctions between B2B and B2C strategies are evident in every facet. While both approaches seek to promote culinary products, understanding the nuances of each is essential for creating effective and resonating marketing campaigns.
July 27, 2023
Chocolate Chip Cookie Brand Test: How the Cookies Crumble
With National Chocolate Chip Cookie Day rapidly approaching (August 4th), it is the IN team’s sacred duty to make sure our dear readers are prepared to celebrate. We’re more than willing to make this sacrifice.
June 14, 2023
5 Key Traits of an Exceptional Client
We believe that every company wants to be a great client, but sometimes an organization hasn’t worked on the agency side and may not be fully aware of how to get the most out of their partnerships…
May 30, 2023
Ice Cream Sandwich Brand Test
As the temperature rises going into the summer months, the IN team is looking for ways to stay cool. What better way to beat the heat than with a brand test of a classic summer treat: the ice cream sandwich!
May 24, 2023
Popular Patios
With warm weather upon us, we asked the IN team to share their favorite outdoor dining spots. It was tough work, but someone had to do it. Read on for our top picks!
March 31, 2023
Food Shows 2023
Trade shows can be expensive and overwhelming, but they’re also an excellent marketing opportunity…
March 22, 2023
2022 Food for All Partnership Program: Metro Meals on Wheels
When you’ve assembled a team of dedicated, creative minds, it’s only right that those talents be used to better help the communities in which we live. That’s the basis for our annual Food for All Partnership Program…
March 14, 2023
Frozen Apple Pie Brand Test
Nothing beats the taste of a freshly baked apple pie, but let’s face it, we don’t always have the time or skills to make one from scratch. Thankfully, the frozen food section…
January 26, 2023
3 Strategies for Getting the Most Out of Your Foodservice Marketing Agency
With manufacturers always focused on goals and sales targets, a crucial partner in these endeavors is your foodservice marketing agency…
January 11, 2023
Mar-IN-ara Review
Armed with three well-known marinara brands, we boiled up some pasta, grabbed some forks, and ate ourselves into post-lunch nap — all for your benefit!
November 30, 2022
3 Ways Manufacturers Can Stand Out to Foodservice Operators
See strategies that can help you align with current marketplace needs.
October 21, 2022
Our Take on 2023 Foodservice Trends
Here at IN Food Marketing & Design, we decided to ask our own diverse and talented associates to weigh in on what they think…
August 5, 2022
A Saucy Review of BBQ
Last week our team got together to test three of the biggest barbecue sauce brands in the country. Keep reading …
July 5, 2022
The Real Benefits of Instagram Reels
Are Instagram Reels part of your social media content strategy? If not, you may be missing out on a great …
June 23, 2022
‘EatIN’ Local – Brunch
Welcome back to another ‘EatIN’ Local blog where we share our team’s favorite spots to grab a bite in the …
May 6, 2022
‘EatIN’ Local – Tacos
Welcome to our first ‘EatIN’ Local blog where we share our favorite spots to grab a bite in the Metro! …
April 6, 2022
What light beer is a hop above the rest?
Today is National Beer Day! So, to make sure you have an un-beer-lievable time and enjoy every sip, we tested …
April 4, 2022