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The Real Benefits of Instagram Reels

Are Instagram Reels part of your social media content strategy? If not, you may be missing out on a great opportunity to boost your social presence.

Over the past two years technology usage has increased due to the pandemic. More than ever before, people turned to social media applications to communicate with their loved ones, friends and community while still maintaining a safely distance.

One of the social platforms that became very popular at this time was TikTok. With their memorable trending sounds and short creative videos, the platform continues to thrive today. Shortly after TikTok’s success, major competitors were running to catch up to the new social media trend – shorter videos. Meta was the first to reach this goal by launching Reels on Instagram in August of 2020. Since then, Reels have become Instagram’s fastest-growing feature worldwide. This feature has numerous benefits that can help increase your business’s social media presence. Here’s how:

Boost organic discoverability

Although Instagram will never tell us, reels appear to hold higher weight than images and long-form videos within the algorithm – Because of this, it can enable your brand to have a higher chance of being discovered by your ideal customer!

Reach your ideal audience

TikTok skews younger with 60% of users being 16-24 so Instagram Reels are a wonderful way to reach your ideal customer or audience if they are over 25.

Create brand awareness

Reels give you the opportunity to showcase your brand values, products & services and solve problems your audience may be facing. These short videos also give you the chance to engage and communicate 1-on-1 with your ideal customers.

Increase creativity and social media presence

Reels are meant to be fun and artistic while still providing the user with far-reaching video elements that are enjoyable to watch. Additionally, discovering popular sounds/music and trendy concepts can get your creative juices flowing for your next Reel that could go viral!

With our 27 years of experience under our belt, we are always keeping our eye out for the next up-and-coming trends. Stay tuned for our next INdustry trends blog! You Reel-y don’t want to miss it.  

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