FEATURED POST
Are you building a steady fire with your marketing mix?
There’s a classic analogy we often employ when working with clients during planning sessions: kindling and logs. It’s from the well-known marketer Seth Godin, and we use it to help balance the different goals associated with long-term strategies (logs) and short-term promotions (kindling).
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June 14, 2023
5 Key Traits of an Exceptional Client
We believe that every company wants to be a great client, but sometimes an organization hasn’t worked on the agency side and may not be fully aware of how to get the most out of their partnerships…
May 30, 2023
Ice Cream Sandwich Brand Test
As the temperature rises going into the summer months, the IN team is looking for ways to stay cool. What better way to beat the heat than with a brand test of a classic summer treat: the ice cream sandwich!
May 24, 2023
Popular Patios
With warm weather upon us, we asked the IN team to share their favorite outdoor dining spots. It was tough work, but someone had to do it. Read on for our top picks!
March 31, 2023
Food Shows 2023
Trade shows can be expensive and overwhelming, but they’re also an excellent marketing opportunity…
March 22, 2023
2022 Food for All Partnership Program: Metro Meals on Wheels
When you’ve assembled a team of dedicated, creative minds, it’s only right that those talents be used to better help the communities in which we live. That’s the basis for our annual Food for All Partnership Program…
March 14, 2023
Frozen Apple Pie Brand Test
Nothing beats the taste of a freshly baked apple pie, but let’s face it, we don’t always have the time or skills to make one from scratch. Thankfully, the frozen food section…
January 26, 2023
3 Strategies for Getting the Most Out of Your Foodservice Marketing Agency
With manufacturers always focused on goals and sales targets, a crucial partner in these endeavors is your foodservice marketing agency…
January 11, 2023
Mar-IN-ara Review
Armed with three well-known marinara brands, we boiled up some pasta, grabbed some forks, and ate ourselves into post-lunch nap — all for your benefit!
November 30, 2022