We’ve been rocking foodservice marketing since 1995.
With big dreams and a hunger for success, Anita Nelson founded IN Food to empower brands with next-level creative, strategic partnership, and an unwavering commitment to setting new standards for what foodservice marketing can truly be.
Proudly women-owned, our team now consists of thinkers, doers, dreamers, artists, innovators, creators, visionaries, storytellers, and every combination therewithin. We’re guided by five tenets which ultimately inspired our name: Business INtegrity, Industry INsights, Marketing INtelligence, Client INvolvement, and Creative INgenuity.
Our 5 Guiding Principles
Meet the team ready to help you succeed
AWARDS & CERTIFICATIONS
Business Awards
Minnesota Business Ethics Award
Minneapolis/St. Paul Business Journal Best Places to Work, 2023
NAWBO Achieve! Award
2017 Enterprising Women of the Year
Minneapolis/St. Paul Business Journal
2019 Fast 50 Award
Minneapolis/St. Paul Business Journal
2020 Fast 50 Award
2020 Minneapolis/St Paul Business Journal “Women In Business” Award
Minnesota Food Share
“Outstanding New March Campaign”
Finance & Commerce In the Lead: Best Women-Owned Businesses 2024
Creative Awards
The Communicator, Award of Excellence
The Communicator, Award of Distinction
The Communicator, Crystal Award
Summit Creative (Gold, Silver and Bronze)
Marcom Gold Award
Certifications
WBENC Certified
NISM Certified
Follow us on instagram
Lights, camera, action! 🎥 Here’s a sneak peek behind the scenes of our latest photoshoots. We love bringing our clients’ visions to life with delicious food styling and some creative magic. ✨
#FoodPhotography #Photoshoot #CreativeAgency

At IN Food, we relish the opportunity to dive into food trends, and few condiments are as universally beloved as ketchup. 🍅 This tomato-based staple graces tables nationwide, from backyard barbecues to diner counters. We decided it was time to squeeze out the truth: which ketchup truly cuts the mustard? 👀 Check out our blog for the final verdict! (🔗 in bio)
#MarketingAgency #TasteTest #Ketchup #FoodMarketing

Happy Mother`s Day from the IN Food crew! Appreciating all the incredible moms in our circle, from our team members who brilliantly balance motherhood and marketing, pet moms, and our very own mothers. 🥰 A big toast to all the women who guide, power, and lead with love each day! 🥂
#MothersDay #TeamAppreciation #OfficeCulture

We recently celebrated 30 years of IN Food, and we’ve been reflecting on the lessons that have shaped our approach to foodservice marketing.
From small startups to industry giants, we’ve seen what works—and what lasts. Swipe to learn 10 timeless truths that continue to guide our work, no matter the trends. ➡️
#FoodserviceMarketing #MarketingStrategy #AgencyLife #30Years
