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We’ve been rocking foodservice marketing since 1995.

With big dreams and a hunger for success, Anita Nelson founded IN Food to empower brands with next-level creative, strategic partnership, and an unwavering commitment to setting new standards for what foodservice marketing can truly be.

Proudly women-owned, our team now consists of thinkers, doers, dreamers, artists, innovators, creators, visionaries, storytellers, and every combination therewithin. We’re guided by five tenets which ultimately inspired our name: Business INtegrity, Industry INsights, Marketing INtelligence, Client INvolvement, and Creative INgenuity.

Our 5 Guiding Principles

Marketing INtelligence

Foodservice marketing tools and best practices are evolving rapidly, and we stay abreast of the latest trends to keep you at the front of the pack.

Business INtegrity

At IN, we seek out relationships built on respect and trust. When you partner with us, you can count on getting our best—every time.

Industry INsights

With nearly three decades of foodservice marketing experience, we obsess over the ins-and-outs of each channel so we can help clients make powerful connections.

Client INvolvement

We’re as immersed in your business as you are and seek out partners who believe in transparency, collaboration and a true partnership. That’s when the real magic happens.

Creative INgenuity

We have an appetite for big ideas. On every campaign, we push our creative thinking to the limit so we can do our absolute best work and make a lasting impact.

Meet the team ready to help you succeed

With IN Food, I never have to worry about missing a deadline or making sure they are staying on track. They take away the worry so I can spend my time in other areas of my business.

Associate Channel Marketing Manager, General Mills Convenience & Foodservice

From paid/trade media, social media, consumer campaigns, leads, impressions, clickthrough, and industry recognition — IN Food is doing an incredible job for us.

Vice President, Foodservice Marketing and Data Analytics, Ruiz Foodservice

With many different KPIs to measure, depending on the project, IN Food Marketing & Design is our one-stop-shop — and they’re exceeding expectations in every way.

Senior Brand Manager, Ruiz Foodservice


Business Awards

Minnesota Business Ethics Award

Minneapolis/St. Paul Business Journal Best Places to Work, 2023

NAWBO Achieve! Award

2017 Enterprising Women of the Year

Minneapolis/St. Paul Business Journal
2019 Fast 50 Award

Minneapolis/St. Paul Business Journal
2020 Fast 50 Award

2020 Minneapolis/St Paul Business Journal “Women In Business” Award

Minnesota Food Share
“Outstanding New March Campaign”

Creative Awards

The Communicator, Award of Excellence

The Communicator, Award of Distinction

The Communicator, Crystal Award

Summit Creative (Gold, Silver and Bronze)

Marcom Gold Award


WBENC Certified

NISM Certified

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Cheers to Dustin, our project manager, on his 5-year anniversary at IN Food! 🎉 His leadership and collaboration skills ensure we always stay on track. Thanks for all you do Dustin – we don't know what we'd do without you! #WorkAnniversary #5YearsStrong #INFoodMarketing #ProjectManager
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