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We’ve been rocking foodservice marketing since 1995.

With big dreams and a hunger for success, Anita Nelson founded IN Food Marketing & Design to empower food and beverage brands with next-level creative, strategic partnership and an unwavering commitment to setting new standards for what a foodservice marketing agency can truly be.

We specialize in foodservice marketing and design, serving manufacturers distributors in the convenience store (C-store), foodservice and retail food channels. From packaging design and brand development to digital content, trade-promotion strategy, in-store POS and social media for foodservice brands, we are dedicated to making your brand stand out and grow.

Based in Minneapolis and proudly women-owned, our team now consists of thinkers, doers, dreamers, artists, innovators, creators, visionaries and storytellers—all united by our love of food, brand and channel success.

Our 5 Guiding Principles

Marketing INtelligence

Foodservice marketing tools and best practices are evolving rapidly, and we stay abreast of the latest trends to keep you at the front of the pack.

Business INtegrity

At IN, we seek out relationships built on respect and trust. When you partner with us, you can count on getting our best—every time.

Industry INsights

With nearly three decades of foodservice marketing experience, we obsess over the ins-and-outs of each channel so we can help clients make powerful connections.

Client INvolvement

We’re as immersed in your business as you are and seek out partners who believe in transparency, collaboration and a true partnership. That’s when the real magic happens.

Creative INgenuity

We have an appetite for big ideas. On every campaign, we push our creative thinking to the limit so we can do our absolute best work and make a lasting impact.

Meet the team ready to help you succeed

With IN Food, I never have to worry about missing a deadline or making sure they are staying on track. They take away the worry so I can spend my time in other areas of my business.

Associate Channel Marketing Manager, General Mills Convenience & Foodservice

From paid/trade media, social media, consumer campaigns, leads, impressions, clickthrough, and industry recognition — IN Food is doing an incredible job for us.

Vice President, Foodservice Marketing and Data Analytics, Ruiz Foodservice

IN Food delivers items on time and are extremely responsive. They go above and beyond in making sure they communicate back with all pertinent information.

Digital Marketing Manager, BakeMark

AWARDS & CERTIFICATIONS

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Join us July 16th in the North Loop as we bring together the specialists who make the food industry run: recipe developers, food stylists, photographers, PR pros, and more. This session, we’re talking about your favorite new food finds!

No cost, no pitch deck required. Just great conversation with fellow food industry pros.

📅 July 16 | 8:30–10 am
📍 IN Food Marketing & Design, North Loop, Minneapolis

DM us to save your spot! #FoodConnections #Minneapolis #FoodIndustry
Exciting things are happening over here! 🎉

Alyssa has officially been promoted to Assistant Creative Director / Digital Specialist! Her creativity and incredible eye for design have made her an irreplaceable part of this team, and we are so excited to see what she does next.

Congratulations Alyssa, we are so lucky to have you!
Meet Shelagh Mullen: graphic designer, chef, food entrepreneur, sourdough obsessive, and the woman who smuggled her sourdough starter back from Ireland! 🥖

Shelagh is one of those rare people whose career and passion are completely inseparable. She's spent years blending her love of design and food into something entirely her own, from launching a line of whole-grain baking mixes at the Mill City Farmers Market to attending culinary school in Dublin and teaching hands-on sourdough classes out of her home kitchen.

She's also been a beloved member of our Food Connections community since 2017, and we're so glad she is.

Read her full spotlight to hear about her time in Ireland, her sourdough starter O'Sonny, and how she finds inspiration in everything from restaurant menus to ski jackets. 🔗 in bio @shecooksdesign #FoodConnections #PartnerSpotlight
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