We’ve been rocking foodservice marketing since 1995.
With big dreams and a hunger for success, Anita Nelson founded IN Food Marketing & Design to empower food and beverage brands with next-level creative, strategic partnership and an unwavering commitment to setting new standards for what a foodservice marketing agency can truly be.
We specialize in foodservice marketing and design, serving manufacturers distributors in the convenience store (C-store), foodservice and retail food channels. From packaging design and brand development to digital content, trade-promotion strategy, in-store POS and social media for foodservice brands, we are dedicated to making your brand stand out and grow.
Based in Minneapolis and proudly women-owned, our team now consists of thinkers, doers, dreamers, artists, innovators, creators, visionaries and storytellers—all united by our love of food, brand and channel success.
Our 5 Guiding Principles
Meet the team ready to help you succeed
AWARDS & CERTIFICATIONS
Business Awards
Minnesota Business Ethics Award
Minneapolis/St. Paul Business Journal Best Places to Work, 2023
2017 Enterprising Women of the Year
Minneapolis/St. Paul Business Journal
2019 Fast 50 Award
Minneapolis/St. Paul Business Journal
2020 Fast 50 Award
2020 Minneapolis/St Paul Business Journal “Women In Business” Award
Minnesota Food Share
“Outstanding New March Campaign”
Finance & Commerce In the Lead: Best Women-Owned Businesses 2024
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Today we are celebrating one of the most talented and passionate people we know. Happy birthday, Lori! 🥳
Lori is the kind of person who shows up to everything with energy and enthusiasm, whether that`s a new creative project, a difficult hiking trail, or a sourdough loaf that honestly puts the rest of ours to shame.
Her passion for her work is contagious, her creativity is unmatched, and her cooking is legendary. We hope you have a wonderful birthday, Lori! 🥂 #Birthday #CreativeDirector #Marketing
2027 is closer than your media plan thinks. 👀
AI is changing where buyers start their search. Operators have less margin than ever. And every new idea has to prove itself fast.
We broke down the 3 shifts foodservice marketers need to plan for now. Tap through and see if your plan accounts for all three. #Foodservice #Marketing #MediaPlan #FoodMarketing
We asked the team what they’re reading and listening to this fall.
If you’re looking for your next pick, we’ve got you! #FallReads #BookRecommendations #PodcastRecommendations
A great product deserves packaging that does it justice.
ViCi Protein Balls had something consumers were craving: a quick, clean-label protein snack with no fillers, no fuss, and great flavor. The packaging just wasn`t telling that story clearly enough.
That`s where we came in. Swipe through to see the full transformation. @viciproteinballs #PackageDesign #Packaging #FoodMarketing
