We’ve been rocking foodservice marketing since 1995.
With big dreams and a hunger for success, Anita Nelson founded IN Food Marketing & Design to empower food and beverage brands with next-level creative, strategic partnership and an unwavering commitment to setting new standards for what a foodservice marketing agency can truly be.
We specialize in foodservice marketing and design, serving manufacturers distributors in the convenience store (C-store), foodservice and retail food channels. From packaging design and brand development to digital content, trade-promotion strategy, in-store POS and social media for foodservice brands, we are dedicated to making your brand stand out and grow.
Based in Minneapolis and proudly women-owned, our team now consists of thinkers, doers, dreamers, artists, innovators, creators, visionaries and storytellers—all united by our love of food, brand and channel success.
Our 5 Guiding Principles
Meet the team ready to help you succeed
AWARDS & CERTIFICATIONS
Business Awards
Minnesota Business Ethics Award
Minneapolis/St. Paul Business Journal Best Places to Work, 2023
2017 Enterprising Women of the Year
Minneapolis/St. Paul Business Journal
2019 Fast 50 Award
Minneapolis/St. Paul Business Journal
2020 Fast 50 Award
2020 Minneapolis/St Paul Business Journal “Women In Business” Award
Minnesota Food Share
“Outstanding New March Campaign”
Finance & Commerce In the Lead: Best Women-Owned Businesses 2024
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We once responded to an RFP with over 75 questions in the first round alone. It made us wonder what working with that client would actually be like.
After 30+ years and countless RFPs, our President/Owner, Anita Nelson, has seen what separates a great agency search from a frustrating one. The best ones are clear on budget and scope, simple to respond to, transparent, and give it enough time to do it right.
If you have an agency search on the horizon, these 5 tips will help you find a partner who feels like an extension of your team. 👇
#MarketingAgency #RFP #FoodMarketing #MarketingPartner #Foodservice
We spent the week sipping our way through fall menus across Minneapolis. Purely for research, of course. 😉
Chai Latte from @backstorycoffee
Ube Latte from @thelobbycoffee_and_leisure
Pumpkin Butter Latte & Pumpkin Cream Cold Brew from @backstorycoffee
Maple Spice Latte from @in.the.loop.coffee
Salted Maple Pumpkin Einspänner from @cornercoffeempls
#fallcoffee #minneapoliscoffee #chailatte #pumpkinspice #maple #falldrinks #coffeeresearch
We are sending the biggest birthday wishes to our Assistant Creative Director/Digital Specialist, Alyssa! 🎂
Alyssa has a keen eye for digital creativity and user experience, making everything she touches look and feel effortless.
When she`s not designing, she`s firing up her Ooni for a backyard pizza night, planning her next home decorating project, and cheering on the Minnesota Twins. ⚾
Happy Birthday, Alyssa! #Birthday #DigitalSpecialist #Marketing
Today we are celebrating one of the most talented and passionate people we know. Happy birthday, Lori! 🥳
Lori is the kind of person who shows up to everything with energy and enthusiasm, whether that`s a new creative project, a difficult hiking trail, or a sourdough loaf that honestly puts the rest of ours to shame.
Her passion for her work is contagious, her creativity is unmatched, and her cooking is legendary. We hope you have a wonderful birthday, Lori! 🥂 #Birthday #CreativeDirector #Marketing
