Lori’s role at IN marries her two lifelong passions: food and creativity. Over her nearly three-decade career with the agency, she’s crafted recipes for clients that bring their products to life in new, deliciously imaginative ways. She’s as skilled at creating dishes that surprise and delight as she is at developing next-level concepts that lead to marketing excellence. Her intelligence, devotion, and drive continue to inspire everyone she meets.
Lori Gerdts-Moening
Vice President /
Creative Director
Creative Director
B.A. ART & DESIGN
MINOR: JOURNALISM
IOWA STATE UNIVERSITY
I love all things truffle—
truffle oil, truffle salt, chocolate truffles, and Truffle, my cat.
Foodservice Factoid
Lori was introduced to foodservice in high school when she began serving for a catering company, later she scored a job working at a restaurant called Aunt Maude’s in college. However, Lori’s chance to play “chef de cuisine” for a week came when she took a class at the Culinary Institute.
Secret Sauce