At the heart of effective foodservice marketing is a solid communication strategy. We’re here to help you craft marketing, media, and campaign strategies that engage operators and set you apart from competitors. We have the foodservice expertise to develop solutions that drive results for launching new products, introducing channel-specific approaches, and driving sales of existing products. And we provide robust campaign reporting to prove it!

• Campaign development
• Content strategy
• Media planning & buying
• Reporting, optimizing & measurement

Creating a foodservice brand that breaks through in today’s competitive market takes much more than a well-developed logo. We’re experts at working to develop brand positioning, brand purpose, and visual strategy to bring a solid foundation and consistency between all campaign elements. From creating product-specific branding to developing your overarching foodservice brand, we have the proven processes that consistently achieve successful outcomes.

• Brand positioning
• Product launch
• Branding & packaging

Engaging with foodservice operators means understanding their pain points and connecting them with solutions that help solve their issues. With nearly 30 years of foodservice expertise, we can craft a content strategy that leverages the unique benefits of your brand and products paired with astute industry insights. Let’s discuss how we can help you deliver relevant and inspiring content by building a foodservice-specific blog, developing compelling ad copy, or creating thought-leadership content.

• Content creation
• Brand voice consultation & development
• Copywriting
• Marketing & sales materials

Bringing your marketing messages to life in ways that resonate with foodservice operators takes a solid strategy and breakthrough, compelling creative execution. Our team has a full range of capabilities to make any campaign stand out. From concept, design and production, to photography, videography and art direction, we’re experts at developing and executing creative to take your foodservice marketing to new heights. Check out some of our recent work.

• Photography
• Videography
• Art direction
• Styling
• Full print capabilities
• Package design

As foodservice operators increasingly look for your products using search engines, it’s critical they find you through effective digital marketing. Ensuring your site is easy to navigate and provides an optimal user experience helps guarantee potential customers maximize their time on site once they get there. We can help create a digital strategy that drives visits and helps you bring operators further down the sales funnel. IN Food specializes in website design and development, email strategy and execution, and comprehensive digital activation plans. We’re here to help you engage foodservice operators and lead them further down the path to purchase.

• Website development
• Web design & UX
• Search engine marketing (SEO/SEM)

If you’re not currently leveraging the power of foodservice-specific social media, you’re missing out on an opportunity to connect with operators in real-time and engage them in two-way conversations. Our proprietary INgage social media process makes it easy to get started, even for teams with limited resources. We manage the details of developing your social strategy and voice, creating inspiring content calendars and posts, and ongoing community management so you can focus on other areas of your foodservice business.

• Organic & paid campaigns
• Content strategy and development
• Community management
• Reporting, optimizing & management

There is real power in foodservice operators experiencing your brand and products through samples at tradeshows and in-market promotional events. We can help you define your strategy and execute the visuals as well as develop full communications surrounding your event. Along with our Food Connections partners, we can assist with any experiential need, from culinary to videography. See how we can make your brands and products pop!

• Events
• Tradeshow planning
• In-store
• In-market
• Promotions
• Sweepstakes

In addition to our full in-house team, we’re fortunate to have access to a robust talent pool to draw from to support all kinds of campaigns. Our Food Connections partners allow us to execute nearly any idea we dream up together.

• Illustration
• Video production
• Animation
• Modeling
• Photography / Videography