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Foodservice Manufacturer | Product Launch Campaign

Launching a Sweet Solution to a Common Problem

the IN take

Foodservice operators are some of the most creative, dedicated, passionate professionals out there. They’ve committed their careers to keeping their customers well-fed, delivering not just meals but memorable experiences. However, the reality is that in this fast-paced and dynamic industry, a lack of skilled labor can hinder what they’re able to deliver.


Enter Pillsbury™ Dessert Bars and Brownies. Their thaw-and-serve efficiency allows any operation to satisfy the sweet cravings of their patrons. They’re delicious on their own, but they also create the foundation for all kinds of customization (and additional profit) through toppings, simple recipes, and creative presentations. We were thrilled to lend our expertise to successfully launch the product into the market.


Starting with photography that highlighted the ooey-gooey, gourmet nature of the product, we created campaign concepts that creatively highlighted the ease and decadence of the desserts.


Product launch

Sampling strategy

Media management / purchasing

Consumer-facing marketing

Product / recipe photography

A Successful Sample Strategy

We developed the overarching creative concept and campaign strategy to drive trial and awareness through a dynamic paid social and media campaign supported with a free sample offer.

Looks as Good as They Taste

To convey the premium nature and versatility of the bars and brownies, we planned and directed photography to showcase the products in a variety of appetizing ways.

Connecting with Consumers

To provide additional operator support, we developed downloadable, consumer-facing POS to drive product awareness and impulse purchases.

Campaign paid media samples for the Pillsbury Dessert Bars & Brownies

Getting the Word out

We leveraged trade media as well as paid and organic social to drive awareness and trial with a compelling free case offer and robust rebate.

Facebook ad CTRs

Than publisher averages

Paid Media Impressions
0x higher
Custom email open rates

Than publisher averages

0x higher
Custom email CTRS

Than publisher averages

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