Foodservice Manufacturer | Product Launch Campaign
Launching a Sweet Solution to a Common Problem
the IN take
Foodservice operators are some of the most creative, dedicated, passionate professionals out there. They’ve committed their careers to keeping their customers well-fed, delivering not just meals but memorable experiences. However, the reality is that in this fast-paced and dynamic industry, a lack of skilled labor can hinder what they’re able to deliver.
opportunity
Enter Pillsbury™ Dessert Bars and Brownies. Their thaw-and-serve efficiency allows any operation to satisfy the sweet cravings of their patrons. They’re delicious on their own, but they also create the foundation for all kinds of customization (and additional profit) through toppings, simple recipes, and creative presentations. We were thrilled to lend our expertise to successfully launch the product into the market.
approach
Starting with photography that highlighted the ooey-gooey, gourmet nature of the product, we created campaign concepts that creatively highlighted the ease and decadence of the desserts.
services
Product launch
Sampling strategy
Media management / purchasing
Consumer-facing marketing
Product / recipe photography
A Successful Sample Strategy
We developed the overarching creative concept and campaign strategy to drive trial and awareness through a dynamic paid social and media campaign supported with a free sample offer.
Looks as Good as They Taste
To convey the premium nature and versatility of the bars and brownies, we planned and directed photography to showcase the products in a variety of appetizing ways.
Connecting with Consumers
To provide additional operator support, we developed downloadable, consumer-facing POS to drive product awareness and impulse purchases.
Getting the Word out
We leveraged trade media as well as paid and organic social to drive awareness and trial with a compelling free case offer and robust rebate.
Than publisher averages
Than publisher averages
Than publisher averages
