We’ve been rocking foodservice marketing since 1995.

With big dreams and a hunger for success, Anita Nelson founded IN Food Marketing & Design to empower food and beverage brands with next-level creative, strategic partnership and an unwavering commitment to setting new standards for what a foodservice marketing agency can truly be.

We specialize in foodservice marketing and design, serving manufacturers distributors in the convenience store (C-store), foodservice and retail food channels. From packaging design and brand development to digital content, trade-promotion strategy, in-store POS and social media for foodservice brands, we are dedicated to making your brand stand out and grow.

Based in Minneapolis and proudly women-owned, our team now consists of thinkers, doers, dreamers, artists, innovators, creators, visionaries and storytellers—all united by our love of food, brand and channel success.

Our 5 Guiding Principles

Marketing INtelligence

Foodservice marketing tools and best practices are evolving rapidly, and we stay abreast of the latest trends to keep you at the front of the pack.

Business INtegrity

At IN, we seek out relationships built on respect and trust. When you partner with us, you can count on getting our best—every time.

Industry INsights

With nearly three decades of foodservice marketing experience, we obsess over the ins-and-outs of each channel so we can help clients make powerful connections.

Client INvolvement

We’re as immersed in your business as you are and seek out partners who believe in transparency, collaboration and a true partnership. That’s when the real magic happens.

Creative INgenuity

We have an appetite for big ideas. On every campaign, we push our creative thinking to the limit so we can do our absolute best work and make a lasting impact.

Meet the team ready to help you succeed

Anita Nelson

Anita Nelson

President / Owner

Lori Gerdts Moening

Vice President /
Creative Director
Beth Lube

Beth Lube

Vice President of
Account Services

Betsy DeNuccio

Design / Production Manager

Alyssa Lillie

Senior Art Director / Digital Specialist

Mitchell Brandt

Associate Creative Director, Copy

Maggie Alt-Lewis

Account Supervisor

Dustin Slowiak

Senior Project Manager

Sam Burns

Social Media Manager

Annabelle Paquin

Social Media / Content Specialist

Lizzy Borgwardt

Account Executive

Gwen Nash

Graphic Designer

With IN Food, I never have to worry about missing a deadline or making sure they are staying on track. They take away the worry so I can spend my time in other areas of my business.

Associate Channel Marketing Manager, General Mills Convenience & Foodservice

From paid/trade media, social media, consumer campaigns, leads, impressions, clickthrough, and industry recognition — IN Food is doing an incredible job for us.

Vice President, Foodservice Marketing and Data Analytics, Ruiz Foodservice

IN Food delivers items on time and are extremely responsive. They go above and beyond in making sure they communicate back with all pertinent information.

Digital Marketing Manager, BakeMark

AWARDS & CERTIFICATIONS

Business Awards

Minnesota Business Ethics Award

Minneapolis/St. Paul Business Journal Best Places to Work, 2023

NAWBO Achieve! Award

2017 Enterprising Women of the Year

Minneapolis/St. Paul Business Journal
2019 Fast 50 Award

Minneapolis/St. Paul Business Journal
2020 Fast 50 Award

2020 Minneapolis/St Paul Business Journal “Women In Business” Award

Minnesota Food Share
“Outstanding New March Campaign”

Finance & Commerce In the Lead: Best Women-Owned Businesses 2024

Creative Awards

The Communicator, Award of Excellence

The Communicator, Award of Distinction

The Communicator, Crystal Award

Summit Creative (Gold, Silver and Bronze)

Marcom Gold Award

Certifications

WBENC Certified

NISM Certified

Follow us on instagram

New work just dropped 👀🔥

While B2B foodservice marketing is our bread and butter, great storytelling doesn’t stop there. Managing the Tornados consumer social channels has been a chance to show how strategy, creativity, and a little spicy fun can turn brand love into real engagement.

Take a look at the full case study at the 🔗 in bio to see how we built a content ecosystem that feels authentic, energetic, and built for today`s consumer.

#SocialMediaMarketing #SocialMediaManagement #Foodservice #FoodMarketing

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Open post by infoodmktg with ID 17848917531643748
New work just dropped 👀🔥 While B2B foodservice marketing is our bread and butter, great storytelling doesn’t stop there. Managing the Tornados consumer social channels has been a chance to show how strategy, creativity, and a little spicy fun can turn brand love into real engagement. Take a look at the full case study at the 🔗 in bio to see how we built a content ecosystem that feels authentic, energetic, and built for today's consumer. #SocialMediaMarketing #SocialMediaManagement #Foodservice #FoodMarketing

Calling all food industry pros! Join us on February 18th at 8:30am for Food Connections. You`ll get a chance to network and discuss current food trends – this meeting`s topic is seafood. Whether you’ve got insights to share, questions to ask, or just love to learn, we’d love to have you there.

As always, it’s free to attend. Just send us a DM to RSVP!

#FoodConnections #Seafood #FoodIndustryNetworking #MNEvents

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Open post by infoodmktg with ID 17953593183076427
Calling all food industry pros! Join us on February 18th at 8:30am for Food Connections. You'll get a chance to network and discuss current food trends – this meeting's topic is seafood. Whether you’ve got insights to share, questions to ask, or just love to learn, we’d love to have you there. As always, it’s free to attend. Just send us a DM to RSVP! #FoodConnections #Seafood #FoodIndustryNetworking #MNEvents

Happy Valentine’s Day from the IN Food Crew! 💕

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Open post by infoodmktg with ID 18436645414119474
Happy Valentine’s Day from the IN Food Crew! 💕
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info@infoodmktg.com