ViCi | Branding + Package Redesign
Retail Packaging for Snack Manufacturer
the IN take
A strong package should stand out on shelf and quickly convey its key attributes in a compelling way that connects with its target consumer. With only seconds to draw in a potential customer, the package needed to pop.
opportunity
ViCi Protein Balls had hit on a product consumers were craving: a quick, delicious, clean-label protein snack that could be consumed any time of day. But the package needed to convey its benefits more clearly and dispel the perception that it was a meat-based snack.
approach
Through our research we crystalized the target audience and what is meaningful to them. They want whole foods that are minimally-processed, nutrient-dense with high protein and healthy fats. We validated our recommended design through consumer concept testing to ensure our approach tested well with their target demographic.
services
COMPETITIVE AUDIT
LOGO REFRESH
MOOD BOARD
PHOTOGRAPHY
PACKAGE DESIGN
CONSUMER CONCEPT TESTING
PRODUCTION COORDINATION
A refreshed logo sets the stage
We began the process with a logo refresh to bring in the energy of the brand, using a prominent dot for the “i” to connect to the shape of the balls.
A new look thatʼs positioned for success
Not only does the new package convey the brand’s energetic, positive and approachable personality, it showcases the product and ingredients to clearly communicate the flavor profile.
