Ruiz Foodservice | Convenience Store Campaign
Helping C-Stores Thrive in the New Foodservice Era
the IN take
The foodservice landscape never stands still. That constant evolution is part of what makes this industry so energizing. But while operators can see the need to adapt, they don’t always have the time, tools, or guidance to turn big ideas into real-world changes. That’s where the right support makes all the difference. We thrive helping transform uncertainty into clear, actionable steps that can help operators stay competitive and evolve their foodservice programs.
opportunity
C-stores are feeling the pressure from every direction. With QSRs raising the bar on speed and quality and coffee chains expanding their hot food offerings, operators are being challenged to rethink what foodservice can be.
approach
We helped Ruiz Foodservice develop a suite of forward-looking support materials designed to guide C-stores through this shift. These resources deliver practical insights and clear strategies to help operators elevate their roller grill programs, expand menu appeal, and drive traffic in a rapidly changing market.
services
Insights mining
Survey Execution and Analysis
Campaign Development
Content Marketing
White Paper Creation
Engaging & Dynamic Content
The campaign hub was designed to engage. An interactive landing page gave operators an immersive, hands-on experience, turning complex foodservice insights into an explorable, dynamic destination.
Interactive 3D condiment station
Downloadable Content
Every download was crafted to deliver real value. From in-depth white papers to actionable recipe guides, the content library gave operators the insights and tools they needed to make confident, informed decisions about evolving their foodservice programs.
Getting the
Word Out
The campaign captured awareness and engagement via targeted digital media. Engaged users were further nurtured with an email campaign, prepping them for a productive call with the sales team.
Brought to Life
at NACS 2025
Messaging and an immersive booth experience spread awareness of the movement and how Ruiz Foodservice supports operators through this evolution.
Results That Move the Needle
We were confident in the strategy, but the metrics speak loudly about the power of foodservice social media.
most visited page on website during duration of campaign
leads to date (and counting)
