Foodservice Manufacturer | Print + Digital Magazine
An Inspired Industry Publication
the IN take
We are so fortunate to love what we do. Helping exciting food brands market their delicious, amazing creations is a dream come true. But every now and then we get to work on a project that goes beyond simply looking good; it feels good too.
opportunity
Amidst all the uncertainty of COVID, it was reassuring to see brands shift gears and offer assistance any way they could. It was during that time when one of our longtime clients came to us to with a request to create website assets to help restaurants adjust to all the changes happening in the industry.
approach
Sensing a larger opportunity, we partnered with their culinary experts and insights leaders to create an ongoing thought-leadership publication filled with trends, tips, and recipes to help operators survive and thrive. We’re immensely proud of that inaugural Foodservice Insighter issue and have been delighted to collaborate with this leading foodservice manufacturer on three more editions.
services
Product launch
Sampling strategy
Media management / purchasing
Consumer-facing marketing
Product / recipe photography
Content in Any Format
Initially offered in print and as a downloadable PDF, the publication has evolved to live digitally on the client’s website where individual articles can be promoted and read. Past issues are also available there for free download.
Changing With the Times
Taking into account recent shifts in the industry including food prices and labor issues, the latest issue brings readers timely resources and recipes, as well as food trends, sustainability tips, sales driving techniques, and much more. It has received the Summit International Silver Award in B2B Direct Marketing as well as the Communicator Awards Award of Excellence.
A Results-Driven Endeavor
Creating and distributing the content was only half of the project. Ensuring we reached the right audience was equally important. The media campaign supporting the publication drove impressive results, and articles from the publication became top-performers on their website.
