Ruiz Foodservice | Tradeshow Booth Design
C-Store Foodservice Tradeshow Booth Design
the IN take
After taking a major hit during the pandemic, food shows have made a tremendous comeback with some events hitting record attendance numbers. In-person expos provide the much-needed face-to-face interactions and experiences that have long served the foodservice world. However, the main challenge for exhibitors still exists: how to stand out and create the most connections possible.
opportunity
Every year, Ruiz Foodservice exhibits at the National Association of Conveniences Stores (NACS) Show. And every year, we challenge ourselves to outdo the last, to create a bold, immersive experience that draws in crowds and keeps them talking long after the doors close.
approach
In 2025, we turned their booth into a real C-store experience to show attendees how hot prepared foods from Ruiz Foodservice can be the base for a myriad of on-trend, semi-customizable consumer experiences.
services
Event Planning
Competitive Research
Booth Design
Audience Targeting
Brand Experience
Pre- and Post-Show Communications
Performance Tracking
Vendor Coordination
Branded Premiums
Larger-than-life booth graphics and photography show the versatility of each product type in a “this to that” format. They communicate how products can work as they come or plussed up with simple ingredients.
Looking the Part
No detail was left out. Even booth associates’ shirts and aprons fit the theme.
Strategically placed messaging and CTAs throughout the booth invited attendees to explore free Foodservice Forward resources. These materials offer deeper insights into the evolving C-store foodservice landscape.
The results are in
Great booth experiences don’t just draw crowds. They deliver measurable results.
Of all exhibitors evaluated
Leads generated
