BakeMark | Website Redesign
Foodservice Website Redesign: A Bakery Manufacturer’s Transformation
the IN take
A well-executed B2B website should tell the story of a brand’s heritage while also highlighting how they can help customers pave a path forward. A site with thoughtful storytelling, compelling visuals, and solutions-focused messaging wrapped in an optimized user experience helps operators see not just what they’re buying but why it matters to their business.
opportunity
After executing a brand relaunch for BakeMark, a leading bakery manufacturer and distributor, an enhanced website was crucial — not only to align with their new brand but to appropriately communicate their commitment to partnerships, vast product portfolio, and thought leadership resources.
approach
We brought their brand strategy to life on their new website in a functional, strategic way with stunning new photography, content that emboldens their value proposition, and a memorable visual strategy that honors their past with an eye on the future.
services
Site mapping
Content audit & strategy
Audience research
Responsive design
UX/UI
Performance optimization
Launch & monitoring
Marketing & promotion
Insights & research
Search engine optimization
Incorporating SEO Best Practices
Without SEO strategies in place, websites face a lack of unbranded traffic. Users have to specifically search for a brand name to find a company’s site. Optimizing every aspect of the new BakeMark site opened up large opportunities for incremental traffic.
Elevating the Product User Experience
Our user journey analysis found visitors were frequently getting “stuck” and leaving the site. With the relaunch, we made it easy for potential customers at any stage of the sales funnel to easily find what they were looking for. The overall product experience was also reimagined to capture traffic through a robust resource and cross-linking strategy.
The results are in
We were confident in the strategy, but the metrics speak loudly about the power of foodservice social media.
