At IN Food Marketing & Design, it’s no secret what we specialize in. We know food—and we know it well. So, years ago, when we were deciding on a way to give back to our community, one cause made perfect sense: using our marketing skills to fight hunger in our community. As a result, our Food for All Partnership Program was born.
Food for All is part of our larger 5% Give Back Campaign, where up to $10,000 of our profits go to local hunger-relief organizations in the Twin Cities. During Food for All, we add our pro bono marketing services to the mix to amplify the message of a new partner each year.
For our 2019 campaign, we received a ton of submissions and were blown away at how many organizations are doing important work in our area. It would’ve been a tremendous opportunity to work with any of them, but in the end, we settled on one—The Open Door.
The Open Door, an Eagan-based food pantry, has an innovative approach to combatting hunger. Their efforts include an on-site pantry, 20 mobile pantry sites, a Mobile Lunch Box program and a Garden to Table program – all with a focus on fresh, healthy foods. As a relatively young organization (founded in 2009), they have already become leaders in the hunger-relief space by prioritizing food that’s both healthy and accessible, especially in suburban areas with limited public transportation.
With so many offerings and programs, they were looking for a clear, concise and inspiring way to tell their story. With their pro bono marketing services, we produced a video to share their mission, offerings, and vision. While it debuted at their annual OctoberZest fundraiser, it was developed to be used across events, social media, their website, volunteering shifts and more.
Check out the video below:
Thank you to The Open Door for being incredible partners in 2019. We’re thrilled to be accepting new applications for 2020—and we can’t wait to team up with another great hunger-relief partner!
Are you a non-profit interested in becoming a 2020 Food for All partner? Learn more about the program here.