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OBJECTIVE
Grow commercial audience on social media and increase awareness of Neighborhood to Nation recipe contest.

APPROACH
Neighborhood to Nation celebrates regional chefs for their creativity. Utilizing organic social media and cause marketing, we challenged operators to get their community involved in the contest through a competition for the most liked recipe. In turn, the winning operator would receive a contribution to their charity of choice. This generated buzz all around the country for the restaurants, their charities and the Neighborhood to Nation recipe contest.

RESULTS

  • 157,430 impressions (1200% increase compared to average)
  • 9,345 likes
  • 1,548 shares
  • 680 comments
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