[vc_row][vc_column][vcex_spacing][/vc_column][/vc_row][vc_row css=”.vc_custom_1536764217605{margin-top: 40px !important;}”][vc_column css=”.vc_custom_1579024085917{background-image: url(https://4d2t4h2b7rph26jkkg11bd2a-wpengine.netdna-ssl.com/wp-content/uploads/2020/01/CerealMilkHero.png?id=5216) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”5218″ img_size=”medium” alignment=”right” style=”vc_box_circle_2″ el_class=”overlay”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″ offset=”vc_col-sm-offset-1″][vc_column_text]OBJECTIVE
Make it easy for K-12 operators to generate cafeteria excitement around milk consumption and drive cases of new cereal products.[/vc_column_text][/vc_column][vc_column width=”7/12″][vc_column_text]APPROACH
Developed a turnkey #CerealMilk campaign for World School Milk Day. K-12 operators who purchased cases of one two-ounce equivalent grain cereals were sent a physical event kit or given the option to download online. Social media drove initial buzz and helped operators showcase their school’s celebration as a part of the nationwide event.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″ offset=”vc_col-sm-offset-2 vc_col-xs-12″][vcex_image align=”center” width=”300px” overlay_style=”” image_id=”5219″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vcex_image align=”right” width=”300px” overlay_style=”” image_id=”5224″][/vc_column][vc_column width=”1/2″][vcex_image align=”left” width=”300px” overlay_style=”” image_id=”5221″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″ offset=”vc_col-sm-offset-2 vc_col-xs-12″][vcex_image align=”center” width=”350px” overlay_style=”” image_id=”5228″][vcex_image align=”center” width=”500px” overlay_style=”” image_id=”5233″][vcex_image align=”center” overlay_style=”” image_id=”5226″][/vc_column][/vc_row]