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OBJECTIVE
Make it easy for K-12 operators to generate cafeteria excitement around milk consumption and drive cases of new cereal products.

APPROACH
Developed a turnkey #CerealMilk campaign for World School Milk Day. K-12 operators who purchased cases of one two-ounce equivalent grain cereals were sent a physical event kit or given the option to download online. Social media drove initial buzz and helped operators showcase their school’s celebration as a part of the nationwide event.

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