[vc_row][vc_column][vcex_spacing][/vc_column][/vc_row][vc_row css=”.vc_custom_1536764217605{margin-top: 40px !important;}”][vc_column css=”.vc_custom_1539714675694{background-image: url(https://4d2t4h2b7rph26jkkg11bd2a-wpengine.netdna-ssl.com/wp-content/uploads/2018/10/BoldBlendsHero2-01.jpg?id=4488) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”4321″ img_size=”medium” alignment=”right” style=”vc_box_circle_2″ el_class=”overlay”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″ offset=”vc_col-sm-offset-1″][vc_column_text]OBJECTIVE
Launch a new brand of BBQ sauce into the foodservice market and convert users of top national brand.[/vc_column_text][/vc_column][vc_column width=”7/12″][vc_column_text]APPROACH
Developed name, logo and aggressive campaign that touted flavor and cost benefits against a top competitor, and encouraged trial through free sample offer.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″ offset=”vc_col-sm-offset-2 vc_col-xs-12″][vcex_image align=”center” width=”300px” img_crop=”left-bottom” overlay_style=”” image_id=”4420″ alt_attr=”Marzetti Food Service Bold Blends Logo” main_notice=””][vcex_image align=”center” overlay_style=”” image_id=”4412″ alt_attr=”Marzetti’s Bold Blends BBQ Sauce label designs before and after” main_notice=””][vcex_image align=”center” overlay_style=”” image_id=”4423″ alt_attr=”New website content for Marzetti Bold Blends BBQ Sauce” main_notice=””][vcex_image align=”center” overlay_style=”” image_id=”4424″ alt_attr=”Ads designed for Marzetti Bold Blends BBQ Sauce, designed by IN Food Marketing & Design” main_notice=””][vcex_image align=”center” overlay_style=”” image_id=”4427″ alt_attr=”Magazine ad in a foodservice magazine designed by IN Food Marketing & Design for Marzetti BBQ Sauce” main_notice=””][/vc_column][/vc_row]