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"BBQ Sauce Campaign" on a green circle

OBJECTIVE
Launch a new brand of BBQ sauce into the foodservice market and convert users of top national brand.

APPROACH
Developed name, logo and aggressive campaign that touted flavor and cost benefits against a top competitor, and encouraged trial through free sample offer.

Marzetti Food Service Bold Blends Logo
Marzetti's Bold Blends BBQ Sauce Label Designs Before And After
New Website Content For Marzetti Bold Blends BBQ Sauce
Ads Designed For Marzetti Bold Blends BBQ Sauce, Designed By IN Food Marketing & Design
Magazine Ad In A Foodservice Magazine Designed By IN Food Marketing & Design For Marzetti BBQ Sauce
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