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INto food

Sam
Placzek

Copywriter

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Advertising & Public Relations
University of Nebraska—Lincoln

As a copywriter, Sam is always on the hunt for simple, impactful ideas that can guide his keyboard as he writes eblasts, direct mail, blogs–you name it. At IN, Sam helps concept at the beginning of projects, then he does what he does best: browses Thesaurus.com for hours on end.
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“My favorite restaurant is Lee’s Chicken in Lincoln, NE. If you know, you know.”

Foodservice Factoid

He worked at a Texas Roadhouse in high school and once heard a coworker lie to the mayor of the city about there being an hour wait when the restaurant was half empty.

Sources Tell Us

Sam was dead set on being a sports journalist in grade school. But the creativity of advertising eventually won out.