Beaver Street Fisheries | Consumer Campaign
Consumer Food Brand Campaign: NASCAR Promotion
the IN take
While our area of focus is certainly B2B foodservice marketing, we are always thrilled to put our creative chops to work on campaigns designed to reach consumers directly. When our client, BSF, came to us to help promote their Sea Best NASCAR sponsorship, we shifted gears and sped into action.
opportunity
Sea Best offers high-quality frozen seafood nationwide. Yet many shoppers still view seafood as too complicated or time-consuming. Through its longstanding NASCAR sponsorship, Sea Best had the perfect platform to show how easy it is to create fast, winning dishes.
approach
To make meaningful connections with consumers and shift perceptions around seafood, we developed the Rev Up Your Meals campaign. Our strategy focused on transforming NASCAR energy into inspiration to show consumers that Sea Best makes delicious seafood meals simple and fast.
services
Insights mining
Social media management
Creative concepting
Photography
Media planning
Consumer campaigns
Social listening
Recipe development
A Campaign with Race-Day Energy
Photography That Tells a Delicious Story
We developed custom recipes using Sea Best products and just a few ingredients to highlight how fast and easy it is to serve crave-worthy dishes. Our team captured beautiful imagery to show how anyone can use Sea Best frozen seafood to create elevated, appetizing meals in a short amount of time.
Getting the Word Out
We brought the full recipe collection to life with social videos and a campaign microsite that also highlights the story of the team driver, Ty Dillon, to add a relatable voice to the campaign.
