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Ruiz Foodservice | Website Redesign + Extension

Reimagined and Ready to Roll

the IN take

A website is more than just a digital presence; it’s a reflection of a brand’s personality, a virtual embodiment of its essence, values, and mission. Just as styles and tastes evolve over time, so too must a website adapt and grow to stay relevant with the needs and expectations of its audience.


After taking a deep dive into the Ruiz Foodservice brand and their operator base, it was time to modernize their website to more deeply connect with their customers and better position themselves as the industry thought leaders they truly are.


We elevated every element from visuals and design to user experience and SEO to create a digital space where site visitors can easily find the product information they need today as well as the insights and thought leadership that help them plan for tomorrow.


Site mapping

Content audit & strategy

Audience research

Responsive design


Performance optimization

Launch & monitoring

Marketing & promotion

Insights & research

Search engine optimization

Bringing a bold brand identity to life

We ensured every aspect of the website tells the story of how Ruiz Foodservice is a leading innovator of bold flavor. Thoughtfully combining flavor-first photography, a playful use of color and illustration along with bold typography tells this story and sets our client apart from the competition.

Putting the spotlight on industry insights

To help Ruiz Foodservice take their rightful position as industry thought leaders, we crafted engaging, data-centric content and forward-thinking pieces focused on their target audience’s future success.

Enhancing the experience, delivering results

Our targeted plans prioritized product browsing and generating qualified leads. From content strategy to optimizing the user experience, we mapped out a detailed flow that keeps qualified visitors on the site.

Session duration
Pages per session
Bounce rate
Organic Search leads engagement rate

We couldn’t be happier with our new site. They took the brief and ran with it. The team understood the strategy and the vision and brought it to life better than we could have imagined. The imagery, the colors, the new content… it all does so much in communicating who we are to existing and new customers.

Matthew Marshall, Senior Brand Manager, Ruiz Foods

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