InHarvest | Grain Bowls Promotion
A Bowl’d Promotion to Drive Sales
the IN take
Often clients come to us to help boost awareness of promotions they’ve already mapped out with their sales teams, and of course we’re always on board to help. However, we also thrive when invited to the planning table to put our extensive experience to work in building promotions from the ground up.
opportunity
InHarvest foodservice grain products address both menu and operational challenges. Their products can be prepared in any quantity right when needed so operators can spend more time on other parts of their business.
approach
Foodservice operators are always looking for on-trend, low-labor ways to drive incremental sales. So we created a promotion that gave them the tools and ideas to easily menu grain bowls with fresh ingredients they likely already had in their kitchens.
services
Creative Concepting
Recipe Development
Photography
Campaign Planning
Media Planning
B2c Marketing
Inspiration-driving imagery
Beautiful, bold photography illustrates how InHarvest grains and trending flavor combinations can simply elevate grain bowl offerings.
A 360-degree approach
To drive operator engagement we developed a full-surround campaign including sales tools, direct mail, emails, and paid/organic social posts to drive viewers to the promotion landing page.
Ideas, unlocked
Using a “give to get” model, operators provided their contact information and committed to case purchases to access the robust array of promotional tools: rebates, menu inspiration guide, digital assets, and consumer-facing Bowl’d Grains elements.
