Buon Giorno

Marinara Sauce Label Redesign

Before & After

A classic brand in a crowded category

The Buon Giorno brand is an authentic Italian pasta sauce that was developed in Casseta, Italy by the founder’s grandmother. With its clean ingredient deck and classic flavor, the brand had a loyal following but lacked a shelf presence in a category that has significant competition.

A fresh approach to stand out

Buon Girono Marinara