Ken Davis Label Redesign

BBQ Sauce Label Redesign

BBQ Sauce Label: Before & After

Taking BBQ back to its beginnings

With a history dating back nearly 50 years, the Ken Davis brand had a strong heritage, but its packaging had moved away from the iconic image of its namesake founder.

BBQ Sauce Label and Bottles

A fresh take on an iconic label

We redesigned it to capture the essence of the original label, but with a fresh, modernized retro look that would stand out on shelf. We also gave additional prominence to its key benefit of “no corn syrup”.