See Us in Action

1

Business
INtegrity

At IN, we seek out relationships built on respect and trust. When you partner with us, you can count on getting our best—every time.

2

Industry
INsight

With over 25 years of food- service marketing experience, we live and breathe this industry, obsessing over the ins-and-outs of each channel so we can make strong connections with operators and other foodservice pros.

3

Marketing
INtelligence

Foodservice marketing tools and best practices are evolving rapidly, and we stay abreast of the latest trends to keep you at the front of the pack.

4

Client
INvolvement

We seek out partnerships to achieve stellar results. We believe that when we put our clients in position to use their expertise, it helps us do our best work, too.

5

Creative
INgenuity

We have an appetite for big ideas. On every campaign, we push our creative thinking to the limit so we can do our absolute best work and make a lasting impact.

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Lori Gerdts

Vice President /Creative Director
Fun team member image

B.A. Art & Design
Minor: Journalism Iowa State University

If Lori is not in her office working furiously, she’s usually fixing up something delicious for us to eat. Her position at IN marries her two life-long passions: food and art. She was the only preschooler in her class who could crack an egg successfully. Baking and Visual Arts were her purple ribbon categories at the fair every year. After almost 23 years with the company, her intelligence, insight, and passion for design continues to inspire the IN crew.
Fun team member image

““I love all things truffle—truffle oil, truffle salt, chocolate truffles, and Truffle, my cat.””

Foodservice Factoid

Lori was introduced to foodservice in high school when she began serving for a catering company, later she scored a job working at a restaurant called Aunt Maude’s in college. However, Lori’s chance to play “chef de cuisine” for a week came when she took a class at the Culinary Institute.

Creative Coif

Instead of a thinking cap, Lori dons a thinking hairdo. She’s usually seen at brainstorming meetings with a ponytail high on the top of her head.

Meet the BRANDS we’reproud topartner with.

    • Interested in joining?

    There’s no cost to participate–we ask only for a genuine desire to connect with other professionals serving the food industry. At each meeting you’ll have the opportunity to share your business capabilities, discuss trends and network with other professionals serving the food industry with specialties including:

    • Recipe development
    • Food styling
    • Nutritional analysis
    • Photography/videography
    • Copywriting Promotions/sweepstakes fulfillment

     

    • Graphic design
    • Rebate processing
    • Qualitative/quantitative research
    • Culinary consulting
    • Packaging
    • Printing

     

    Interested In Joining

    “Working with IN Food over the past 3+ years has proven to be one of the best decisions we’ve made for our brands. Their knowledge of multiple industry channels, combined with a passion for food and beautiful creative work, has paved the way for our brand to stand out among an increasingly competitive market. IN Food is always attentive to our needs, willing to work within our internal challenges, and apply key learnings to create successful campaigns.”

    Director of Marketing

    Marzetti Foodservice

    “Working with IN Food has been a wonderful experience. While launching new products into a competitive marketplace we needed a partner to help us develop our brands and communicate our key points of difference. IN Food has met and exceeded our expectations, and we truly consider them part of the family.”

    Marketing Manager

    Burnett Dairy Cooperative

    Position Title

    Description

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    Responsibilities

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    Requirements

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