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IN Retrospect: 30 Years of IN Food Marketing & Design

To celebrate three decades of amazing work, we’re sharing 30 fun facts about our journey — some quirky, some unexpected, and all part of what makes IN Food unique. Dig in!

  1. Since 1995, we’ve won nearly 3 dozen creative awards.
  2. We didn’t use email until 1997 and spent a small fortune on couriers before then.
  3. From 1995 until early 2008, IN was known as Vavricka Juntti & Company.
  4. Every new employee must choose a favorite food to be immersed in for their website photo.
  5. IN stands for INtegrity, INvolvement, INtelligence, INsights and Ingenuity.
  6. In 2004, IN Food won the Minnesota Business Ethics Award.
  7. We still do business with one of our first clients, Pillsbury Bakeries and Foodservice (now General Mills Foodservice).
  8. In the past 30 years, we’ve occupied 5 different office spaces.
  9. Our core values are: gumption & grit, heart & soul and spirit & enthusiasm.
  10. We received the Minneapolis/St. Paul Business Journal’s “Fast 50” award in both 2019 and 2020.
  11. In 2023, we were honored to receive the “Best Places to Work” award from the Minneapolis/St. Paul Business Journal.
  12. We moved to the North Loop in 2010 just months after Target Field opened.
  13. Our first office was just 270 square feet and housed in the Kickernick Building.
  14. Aside from our owner, Anita Nelson, our longest term employee (Lori Gerdts-Moening) has been with IN for 29 years.
  15. Through our Food for All Program, IN Food has contributed $60K in pro-bono marketing services, nearly $100k in financial contributions and 125+ volunteer hours to local nonprofits working to alleviate hunger in our community.
  16. Each winter, we have soup days where our team takes turns bringing in soup or other delicious comfort food for a group lunch.
  17. At one time, about 30% of our staff had the last name “Nelson” — and no one was related.
  18. Our last non-food client was ABC Ramps, the large parking facility near Target Field.
  19. Each February, our team holds a step challenge, and you’ll often find us walking around the North Loop on even the coldest days of the year.
  20. We’ve done business with almost every major food company in Minnesota including General Mills, Land O’Lakes and Cargill.
  21. Our Food Connections group, comprised of professionals serving the food industry, will turn 20 this year.
  22. Our current office was home to one of the Minnesota Timberwolves back in the 1990’s.
  23. We start each day with a (usually bad) Dad joke at our morning status meeting run by our project manager, Dustin.
  24. “Je ne sais quoi” is the term we use for that little special something to surprise and delight our clients.
  25. Each year, we give back 5% of our profits to hunger-fighting efforts in our community.
  26. We’re big on shoutouts and have a Slack channel devoted to them.
  27. Several of our team members have been with us for over 10 years.
  28. Each quarter, we do a “brand test” where we blindly taste several brands of an individual food category and have a spirited conversation about which is our favorite.
  29. In the last 3 years, we’ve added 7 new “INfants” to our IN family.
  30. Each year between Memorial Day and Labor Day, we have Summer Fridays where we end the workday at 1pm.
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