Welcome to our latest feature in the #MNFoodPicks series, where we shine a spotlight on innovative local food brands from Minnesota. This quarter, we’re excited to introduce you to Jinx Tea, a brand that’s redefining the tea experience with their adventurous, crafted beverages.
Origin & Innovation
Founded in 2018, Jinx Tea began as a food truck and quickly evolved. The founders, Jennifer Wills alongside her family members Sam and Chris Eilers, transformed their passion for culinary arts into a unique beverage brand. During the pandemic, Jinx Tea pivoted to focus on ready-to-drink canned beverages, making their distinct flavors accessible to a broader audience.
PRODUCTS THAT REFRESH
Jinx Tea specializes in cold-brewed, sparkling teas that blend premium, hand-sourced teas with natural botanicals and real fruit. These beverages stand out in the market for being bold, less sweet, and highly refreshing—crafted to function as a caffeine boost, a delightful mocktail, or a creative cocktail mixer. Jinx Tea offers a modern take on traditional tea, catering to those looking for something genuinely different.
COMMUNITY & SUSTAINABILITY
Rooted deeply in Minnesota, Jinx Tea thrives on the support of local businesses and the vibrant food and beverage community. Their commitment to sustainability is evident in their sourcing practices, with ingredients carefully selected from small, sustainable farms and all brewing and canning processes conducted locally in Northeast Minneapolis.
A NAME WITH A STORY
The Jinx Tea team wishes more people knew about the meticulous care that goes into every can. From the sustainable sourcing of ingredients to their innovative brewing processes, each step is designed to support local economies and reduce environmental impact, all while delivering a superior product.
Find JINX TEA
Discover Jinx Tea at various local and regional retailers such as Lunds & Byerlys, Kowalski’s, and most co-ops, as well as taprooms, cafes, and restaurants across Minnesota. You can also order directly from their website to taste the difference yourself!