Black Forest Inn Campaign

Kudos to Black Forest Inn and GDB on their recent campaign!

According to their website they’ve been running their tongue-in-cheek campaign for 12 years, but we love this clever adaptation offering an element of visual humor. It’s rare to see an ad where people aren’t grinning. The juxtaposition of this grouchy looking woman and the headline “Another satisfied customer.” makes you do a double take. After a second of confusion, their tagline “As German as it gets.” delivers the punch line.

As food marketers, we appreciate breakthrough creative. What campaigns have you seen lately that deserve a thumbs up?