In celebration of it’s 75th anniversary next year, Lay’s potato chips is holding the Lay’s Do Us a Flavor contest where fans can submit their idea for the next great chip flavor. The person who submits the winning idea will win $1,000,000.
They have really gone all out to promote this contest on Facebook and it’s gained a lot of attention through social media. We think this on-trend campaign is genius. It draws upon the old adage ‘the customer is always right’ while incorporating a high level of engagement. We love the idea of letting chip-lovers decide what flavor should commemorate this company milestone, since it’s their fans that they really want to celebrate with.
We submitted a few of our own flavor ideas:
Banh Mi – This Vietnamese sandwich is hugely popular this year. It could be an unexpected favorite.
Sweet & Salty Caramel – This trendy flavor has quickly become a classic. A sweet/salty combination chip could be a welcome addition to the snack family.
Buffalo Wild Wings Asian Zing – What could better than combining the Asian Zing flavor from Buffalo Wild Wings, with the mighty crunch of Lay’s potato chips? Partnering with this popular brand and incorporating one of their signature flavors would certainly boost buzz, sales and fit the target demographic of both brands.
Which of our chip flavors would you like to try? Do you have a better idea?