Foodservice Insighter

Foodservice Publication

Foodservice Insighter

Serving the foodservice industry

When General Mills came to us in the spring of 2020 with a request to create website assets to help restaurants pivot during COVID, we saw a bigger opportunity. We developed a thought-leadership publication with each issue jam-packed with trends, insights and recipes to help operators survive and thrive.

Enter Foodservice Insighter

Initially offered in print and as a downloadable PDF, the publication has evolved to live digitally on the Generals Mills Foodservice website where individual articles can be promoted and read. Past issues are also available there for free download.

The Latest Issue:
Making Change Work for You

Taking into account recent changes in the industry including food prices and labor issues, readers will find resources and recipes, as well as food trends, sustainability tips, sales driving techniques, and much more.

6 Menu Must-Haves
New Ways to Turn Stales into Sales
Tips to Enhance the Foodservice Experience
Foodservice Insighter: Past Issues