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Frozen Baked Goods Campaign Icon

OBJECTIVE
To relaunch Pillsbury Frozen Baked Goods in a modern way that showcases the ease of making and serving oven-fresh baked goods on-site.

APPROACH
Developed “Made fresh here. Made Easy.” campaign concept that was leveraged through paid/social media, sales kits and direct mail, driving to a content-rich website hub that encouraged trial through a rebate and money-back guarantee.

Made Fresh Here. Made Easy. Pillsbury Logo.

Website With Content Targeted At Foodservice Operators For Pillsbury Baked Goods
Email Blast Campaign For Pillsbury Frozen Baked Goods
Pillsbury Frozen Baked Goods Foodservice Marketing Campaign
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