[vc_row][vc_column][vcex_spacing][/vc_column][/vc_row][vc_row css=”.vc_custom_1536764217605{margin-top: 40px !important;}”][vc_column css=”.vc_custom_1551895489080{background-image: url(https://4d2t4h2b7rph26jkkg11bd2a-wpengine.netdna-ssl.com/wp-content/uploads/2019/03/FBGHero2-01.png?id=4671) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”4752″ img_size=”medium” alignment=”right” style=”vc_box_circle_2″ el_class=”overlay”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″ offset=”vc_col-sm-offset-1″][vc_column_text]OBJECTIVE
To relaunch Pillsbury Frozen Baked Goods in a modern way that showcases the ease of making and serving oven-fresh baked goods on-site.[/vc_column_text][/vc_column][vc_column width=”7/12″][vc_column_text]APPROACH
Developed “Made fresh here. Made Easy.” campaign concept that was leveraged through paid/social media, sales kits and direct mail, driving to a content-rich website hub that encouraged trial through a rebate and money-back guarantee.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″ offset=”vc_col-sm-offset-2 vc_col-xs-12″][vcex_image align=”center” width=”350px” overlay_style=”” image_id=”4449″ css=”.vc_custom_1551898288036{margin-bottom: 50px !important;}”][vc_empty_space height=”70px”][vc_video link=”https://www.youtube.com/watch?v=pmnQu4yFUUk&feature=youtu.be” el_width=”70″ align=”center” css=”.vc_custom_1551898269987{margin-top: 50px !important;}”][vc_empty_space height=”70px”][vc_video link=”https://www.youtube.com/watch?v=4UpXgtOfUjs&feature=youtu.be” el_width=”70″ align=”center” css=”.vc_custom_1551898394528{margin-top: 50px !important;}”][vc_empty_space height=”30px”][vcex_image align=”center” overlay_style=”” image_id=”4450″][vcex_image align=”center” width=”600px” overlay_style=”” image_id=”4447″][vcex_image align=”center” width=”500px” overlay_style=”” image_id=”4672″][/vc_column][/vc_row]