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Ciara
Metzger

Social Media Specialist

University of Minnesota
B.A. Journalism (Strategic Communications); Minors:
Business Management and Design

Ciara joined the IN Food crew as the Social Media & Marketing Intern, but within months we knew we needed to have her skills in our arsenal full-time. Lucky for us, she was also excited about signing on as IN Food’s Digital Marketing Coordinator and rolling up her sleeves to dig into all things social media, SEO, SEM and digital analytics. This isn’t Ciara’s first foray into food industry marketing. Her previous experience comes from working for the local muesli company Seven Sundays.

Foodservice Factoid

Ciara cut her eyeteeth in the foodservice industry as a Culver’s crew trainer in high school and went on to serve and bartend at a small restaurant in her hometown of Slinger, WI during the summer after her freshman year of college. Both experiences gave her a profound appreciation for all the hard work that goes into running a foodservice operation.

Nearly Nancy Drew

Over the years Ciara entertained a number of career path ideas. One of the most enduring— inspired by an early love of the TV show Criminal Minds—was criminal profiler. Although we don’t doubt that Ciara would make an excellent investigator, we’re happy she’s decided to investigate digital campaign effectiveness, click-through rates and social media strategy rather than cold cases.

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