Digital Marketing Coordinator
University of Minnesota
B.A. Journalism (Strategic Communications); Minors:
Business Management and Design
Ciara joined the IN Food crew as the Social Media & Marketing Intern, but within months we knew we needed to have her skills in our arsenal full-time. Lucky for us, she was also excited about signing on as IN Food’s Digital Marketing Coordinator and rolling up her sleeves to dig into all things social media, SEO, SEM and digital analytics. This isn’t Ciara’s first foray into food industry marketing. Her previous experience comes from working for the local muesli company Seven Sundays.
If Ciara had to eat the same food for the rest of her life, she’d choose pizza. The flavor? A tossup between classic thin-crust Italian Margherita, and a decadent, everything-but-the-kitchensink, supreme.
Nearly Nancy Drew
Over the years Ciara entertained a number of career path ideas. One of the most enduring— inspired by an early love of the TV show Criminal Minds—was criminal profiler. Although we don’t doubt that Ciara would make an excellent investigator, we’re happy she’s decided to investigate digital campaign effectiveness, click-through rates and social media strategy rather than cold cases.