Southern Biscuits Campaign
The business of biscuits
Biscuits are a beloved staple of southern cuisine—but baking them from scratch can be a time-consuming affair. Some businesses pride themselves on their in-house recipe, but many see this as an area that needs more efficiency. Enter Pillsbury™ Biscuits: a time-honored favorite that takes a fraction of the time. And a scratch-quality recipe with True Southern Goodness.
Just like grandma’s
We surrounded our biscuits with a warm, nostalgic aesthetic that including a classic red gingham pattern—you know the one—and a simple heart to punctuate our headlines.
We captured the product in variety of different situations to show off its dual texture and golden-brown color—everything a biscuit should be.
Bringing it all back home
We reached operators throughout the South with a robust media campaign, offering rebates so they could witness this next-level biscuit for themselves.