Southern Biscuits Campaign

Southern Biscuits Campaign

Pillsbury True Southern Goodness

The business of biscuits

Biscuits are a beloved staple of southern cuisine—but baking them from scratch can be a time-consuming affair. Some businesses pride themselves on their in-house recipe, but many see this as an area that needs more efficiency. Enter Pillsbury™ Biscuits: a time-honored favorite that takes a fraction of the time. And a scratch-quality recipe with True Southern Goodness.

Just like grandma’s

We surrounded our biscuits with a warm, nostalgic aesthetic that including a classic red gingham pattern—you know the one—and a simple heart to punctuate our headlines.

Picture perfect

We captured the product in variety of different situations to show off its dual texture and golden-brown color—everything a biscuit should be.

Traditional Biscuits and Gravey
Biscuit Basket
Open Faced Fried Chicken Biscuits and Gravey
Paid Ad Examples

Bringing it all back home

We reached operators throughout the South with a robust media campaign, offering rebates so they could witness this next-level biscuit for themselves.