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Foodservice Manufacturer | Social Media Management

Taking the Lead in Foodservice Social Media

the IN take

These days, content for Facebook, Instagram, X, LinkedIn, and even TikTok are baked into most B2B marketing calendars, but that wasn’t always the case. Social media for foodservice manufacturers used to be perceived as an afterthought. However, here at IN Food, we saw its potential to reach decision makers and make powerful connections.


In 2017 we took over social media for a longstanding client, and their only social presence was a campaign-specific Facebook page. We identified a huge opportunity to lead social in the foodservice space, elevating a single social page to an entire social ecosystem.


Our INgage process guides social strategy for clients, continuously evolving to meet changing technologies and follower preferences. Starting with an initial audit and alignment of goals, we developed a comprehensive strategy for our client to fully enter the social space, launching a cross-channel approach with new accounts on the major platforms.


Platform Management

Paid & Organic Media Strategy

Campaign Optimization

Content Planning

Content Creation

A/b Testing

Metrics Analysis / Reporting

Community Engagement

Effective, engaging posts

Sharing content that aligned with the interests of our client’s audience, such as menu trends, inspiration, recipes, and insights resulted in a larger, more engaged following.

The results are in

We were confident in the strategy, but the metrics speak loudly about the power of foodservice social media.

Overall followers

across all accounts

Average engagement rate
Total annual impressions
Total annual engagements
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