Foodservice Manufacturer | Social Media Management
Taking the Lead in Foodservice Social Media
the IN take
These days, content for Facebook, Instagram, X, LinkedIn, and even TikTok are baked into most B2B marketing calendars, but that wasn’t always the case. Social media for foodservice manufacturers used to be perceived as an afterthought. However, here at IN Food, we saw its potential to reach decision makers and make powerful connections.
opportunity
In 2017 we took over social media for a longstanding client, and their only social presence was a campaign-specific Facebook page. We identified a huge opportunity to lead social in the foodservice space, elevating a single social page to an entire social ecosystem.
approach
Our INgage process guides social strategy for clients, continuously evolving to meet changing technologies and follower preferences. Starting with an initial audit and alignment of goals, we developed a comprehensive strategy for our client to fully enter the social space, launching a cross-channel approach with new accounts on the major platforms.
services
Platform Management
Paid & Organic Media Strategy
Campaign Optimization
Content Planning
Content Creation
A/b Testing
Metrics Analysis / Reporting
Community Engagement
Effective, engaging posts
Sharing content that aligned with the interests of our client’s audience, such as menu trends, inspiration, recipes, and insights resulted in a larger, more engaged following.
The results are in
We were confident in the strategy, but the metrics speak loudly about the power of foodservice social media.
across all accounts
