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Business INtegrity

At IN, we seek out relationships built on respect and trust. When you partner with us, you can count on getting our best—every time.


Industry INsight

With over 25 years of food- service marketing experience, we live and breathe this industry, obsessing over the ins-and-outs of each channel so we can make strong connections with operators and other foodservice pros.


Marketing INtelligence

Foodservice marketing tools and best practices are evolving rapidly, and we stay abreast of the latest trends to keep you at the front of the pack.


Client INvolvement

We seek out partnerships to achieve stellar results. We believe that when we put our clients in position to use their expertise, it helps us do our best work, too.


Creative INgenuity

We have an appetite for big ideas. On every campaign, we push our creative thinking to the limit so we can do our absolute best work and make a lasting impact.

Meet the BRANDS we’reproud topartner with.

  • Why Work With In?

    Foodservice Expertise

    We’re a group of marketing experts, problems solvers and food fanatics. And for over 25 years, we’ve been dedicatedto helping foodservice manufacturers launch and grow their brands.

    Food Connections

    What happens when you gather some of the brightest minds in the food industry? We’ve been finding out since 2005. Attend our next Food Connections meeting to get in on the action.

    5% toFight Hunger

    Every year, we donate 5% of our profits to hunger-relief efforts in our community. Learn about our latest initiative, the Food for All Partnership Program.

    See Us In Action

    How do you become our Food for All partner?

    To qualify for the program, your organization must be:

    • A 501C3 nonprofit
    • Working to alleviate hunger in some capacity
    • Located in the Twin Cities metro area

    Email us at to make sure you get on our Food For All email notification list.

    Services Background
    Awards & Certifications

    EXCELLENCE deserves recognition, and we’re getting ours!


    Woman-owned business,certified by WBENC

    Minnesota Business Ethics Award

    NAWBO Achieve! Award

    2017 Enterprising Women of the Year

    Minneapolis/St. Paul Business Journal 2019 Fast 50 Award

    Minneapolis/St. Paul Business Journal 2020 Fast 50 Award

    Minnesota Food Share
    “Outstanding New March Campaign”


    The Communicator, Award of Excellence

    The Communicator, Award of Distinction

    The Communicator, Crystal Award Summit Creative (Gold, Silver and Bronze)

    Marcom Gold Award

    Interested in joining?

    There’s no cost to participate–we ask only for a genuine desire to connect with other professionals serving the food industry. At each meeting you’ll have the opportunity to share your business capabilities, discuss trends and network with other professionals serving the food industry with specialties including:

    • Recipe development
    • Food styling
    • Nutritional analysis
    • Photography/videography
    • Copywriting Promotions/sweepstakes fulfillment


    • Graphic design
    • Rebate processing
    • Qualitative/quantitative research
    • Culinary consulting
    • Packaging
    • Printing


    Interested In Joining

    Director of Marketing

    Marzetti Foodservice

    Marketing Manager

    Burnett Dairy Cooperative

    Associate Channel Marketing Manager

    General Mills Convenience & Foodservice


    Famiglia Meschini Winery

    Lori Gerdts

    Vice President /Creative Director

    Fun team member image

    B.A. Art & Design
    Minor: Journalism Iowa State University

    If Lori is not in her office working furiously, she’s usually fixing up something delicious for us to eat. Her position at IN marries her two life-long passions: food and art. She was the only preschooler in her class who could crack an egg successfully. Baking and Visual Arts were her purple ribbon categories at the fair every year. After almost 23 years with the company, her intelligence, insight, and passion for design continues to inspire the IN crew.
    Fun team member image

    ““I love all things truffle—truffle oil, truffle salt, chocolate truffles, and Truffle, my cat.””

    Foodservice Factoid

    Lori was introduced to foodservice in high school when she began serving for a catering company, later she scored a job working at a restaurant called Aunt Maude’s in college. However, Lori’s chance to play “chef de cuisine” for a week came when she took a class at the Culinary Institute.

    Creative Coif

    Instead of a thinking cap, Lori dons a thinking hairdo. She’s usually seen at brainstorming meetings with a ponytail high on the top of her head.

    Contact Us
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