Breakfast Week Promo Hero

K-12 School Breakfast Week Promotion

Out of this world for #NSBW20

National School Breakfast Week is an opportune time for school food professionals to drive participation during morning meals. To help promote new General Mills products during the biggest breakfast week of the year, we developed a concept to fit this year’s SNA-sponsored theme “Out of this World.”

Breakfast and Beyond Design

Breakfast and Beyond

Creative for Breakfast and Beyond revolved around deep space visuals with brand new products filling the starry void as planets, comets, satellites and more.

Win at light speed

We partnered with PrizeLogic to do an instant-win scratch off game, with winnings like an astronaut photo booth, themed hats and other celestial swag.

Scratch Off Design

Cosmic marketing

To get kids excited for #NSBW20, schools downloaded a free promotional kit full of space fact posters, social media assets, menu board visuals and more.

Breakfast and Beyond Pieces