Grain Bowls Promotion

Grain Bowls Promotion

UPgrain Lockup

Growing menu sales through bowl’d flavors

Foodservice operators are always looking for on-trend, low-labor ways to drive incremental sales. So we created a promotion that gave them the tools and ideas to easily add grain bowls to their menu, with fresh ingredients they likely already had in their kitchens.

Grain bowl photography

Inspiration-driving imagery

Beautiful, bold photography illustrates how InHarvest grains and trending flavor combinations can simply elevate grain bowl offerings.


Full-surround tools

To drive operator engagement we developed a full-surround campaign to drive them to the promotion landing page including sales tools, direct mail, emails, and paid/organic social.

Marketing materials

Ideas, unlocked

Using a “give to get” model, operators had to provide their contact information and commit to case purchases to access the robust array of promotional tools, including a rebate, menu inspiration guide and digital tools.

Promotion materials