Grain Bowls Promotion
Growing menu sales through bowl’d flavors
Foodservice operators are always looking for on-trend, low-labor ways to drive incremental sales. So we created a promotion that gave them the tools and ideas to easily add grain bowls to their menu, with fresh ingredients they likely already had in their kitchens.
Beautiful, bold photography illustrates how InHarvest grains and trending flavor combinations can simply elevate grain bowl offerings.
To drive operator engagement we developed a full-surround campaign to drive them to the promotion landing page including sales tools, direct mail, emails, and paid/organic social.
Using a “give to get” model, operators had to provide their contact information and commit to case purchases to access the robust array of promotional tools, including a rebate, menu inspiration guide and digital tools.