Desserts Campaign
Low Labor Goes Gourmet
When it comes to desserts, nothing beats an ooey-gooey premium dessert bar or brownie. But for many restaurants and foodservice operations, there’s a lack of skilled staff to bake them from scratch or even use a mix. The solution? Pillsbury™ Dessert Bars and Brownies. With thaw-and-serve efficiency, any operation can now satisfy the sweet cravings of their patrons.
A Sweet Sample Strategy
To launch the product lines, we developed the overarching creative concept and campaign strategy to drive trial and awareness through a dynamic paid social and media campaign supported with a free sample offer.
Looks as Good as They Taste
To convey the premium nature and versatility of the bars and brownies, we planned and art directed photography that showcased the products in a variety of appetizing ways.
Getting the Word out
We leveraged trade media as well as paid and organic social to drive awareness and trial with a compelling free case offer and robust rebate.
Connecting with Consumers
To provide additional operator support, we developed downloadable consumer-facing POS to drive product awareness and impulse purchases.
