Pillsbury Desserts

Desserts Campaign


Low Labor Goes Gourmet

When it comes to desserts, nothing beats an ooey-gooey premium dessert bar or brownie. But for many restaurants and foodservice operations, there’s a lack of skilled staff to bake them from scratch or even use a mix. The solution? Pillsbury™ Dessert Bars and Brownies. With thaw-and-serve efficiency, any operation can now satisfy the sweet cravings of their patrons.

Campaign Concepts

A Sweet Sample Strategy

To launch the product lines, we developed the overarching creative concept and campaign strategy to drive trial and awareness through a dynamic paid social and media campaign supported with a free sample offer.

Looks as Good as They Taste

To convey the premium nature and versatility of the bars and brownies, we planned and art directed photography that showcased the products in a variety of appetizing ways.

plated dessert
Paid media

Getting the Word out

We leveraged trade media as well as paid and organic social to drive  awareness and trial with a compelling free case offer and robust rebate.

Connecting with Consumers

To provide additional operator support, we developed downloadable consumer-facing POS to drive product awareness and impulse purchases.