Pillsbury Desserts

Pillsbury Desserts Campaign

PremiYUM

General Mills developed a gourmet line of thaw-and-serve dessert bars and brownies as a low-labor solution for foodservice operators who want to serve premium desserts. To launch the product, we developed the creative concept and drove trial and awareness through a full-surround paid social and media campaign supported with a free sample offer.

Campaign Concepts

Headline goes here

Sentence or 2 here

Photography headline

Sentence here

To-Go
plated dessert
Paid media

Media headline

Sentence or 2 here

Downloads headline

Sentence or 2 here