C&U Bulk Cereal Promotion
Welcoming college students back to a safe dining experience
General Mills wanted to enable C&U operators to serve bulk cereal and yogurt parfaits again by offering through safe serving solutions. The solution? A robust promotion that offered valuable tips, while giving them the opportunity to earn excitement-generating student swag.
Let’s go bulk!
Creative for the “Let’s Go Bulk” campaign captures the excitement and energy of the return to meals at the dining hall.
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Talk about operator-facing tactics. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commod.
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Talk about student-facing tactics in 1-3 sentences. Alyssa will add 1-2 sentences about creative approach. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
