
C&U Bulk Cereal Promotion
Welcoming college students back to a safe dining experience
General Mills wanted to enable C&U operators to serve bulk cereal and yogurt parfaits again by offering through safe serving solutions. The solution? A robust promotion that offered valuable tips, while giving them the opportunity to earn excitement-generating student swag.

Let’s go bulk!
Creative for the “Let’s Go Bulk” campaign captures the excitement and energy of the return to meals at the dining hall.
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Talk about student-facing tactics in 1-3 sentences. Alyssa will add 1-2 sentences about creative approach. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
