IN Food Marketing & Design

We know the recipe to success —
smart, talented people who LOVE food!

Anita Nelson

President / Account Director

AnitaBio-01
B.A. Journalism
University of Minnesota

After several “character building” jobs in the foodservice industry and a few advertising positions where she learned the ropes, Anita struck out to change food marketing for the better. Almost 20 years later, her extensive knowledge of the food industry and ability to “connect the dots” helps her find the right solutions for our clients. Outgoing and charismatic, she makes every meeting more fun with her contagious laugh.

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Master of pranks!

We never know what trick she’ll pull next—just ask Lori about the time she replaced her computer with a circa 1995 model when she stepped out of the office.

If the shoe fits

She wouldn’t miss a great night of karaoke and knows the song “These Boots are Made for Walkin'” by heart.


Lori Gerdts

Vice President / Creative Director

LoriBio-01
B.A. Art & Design; Minor: Journalism
Iowa State University

If Lori is not in her office working furiously, she’s usually fixing up something delicious for us to eat. Her position at IN marries her two life-long passions: food and art. She was the only preschooler in her class who could crack an egg successfully. Baking and Visual Arts were her purple ribbon categories at the fair every year. After almost 20 years with the company, her intelligence, insight, and passion for design continues to inspire the IN crew.

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Slice of Heaven

Lori’s cheesecake is to dessert what Mozart is to music. It’s a masterpiece.

Creative Coif

Instead of a thinking cap, Lori dons a thinking hairdo. She’s usually seen at brainstorming meetings with a ponytail high on the top of her head.


BEN RUSSELL

Account Executive

BenBio-01
B.A. Natural Foods Marketing and Entrepreneurship
Metropolitan State University

Marketing has interested Ben since he was young. He is intrigued by the problem-solving aspect of it all – creating compelling messaging and creative that aligns consumers’ needs. Ben is passionate about food, excellence and delivering on target for his clients. A team player, Ben has the desire to keep learning by asking questions. Word around the kitchen is that he is a pretty good cook with an understanding of what other people will find appetizing – not a bad skill to have in an office of foodies!

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Dr. Doolittle?

If Ben could have any superpower he would want the ability to converse with animals

Scorched Ego

Ben’s most embarrassing food-related incident happened during his cooking days – he burned 20 sheets of bacon before breakfast service.


Betsy DeNuccio

Senior Graphic Designer

BetsyBio-01
B.F.A. Graphic Design
Iowa State University

As a dedicated team player, we know we can always count on Betsy to do what it takes to get the job done. She brings boundless energy and an exceptional eye for detail to each and every project. We always know it’s going to be a great day when we hear Betsy whistling happily!

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Macaroni Maven

If you are what you eat, we’re pretty sure Betsy would be macaroni and cheese. It’s one of her go-to lunches. Depending on the day she mixes it with tuna or chili to create the ultimate comfort food.

Almost Elizabeth

Her parents always hoped she’d have a job where people would call her by her “professional” name, Elizabeth.


Alyssa Nelson

Assistant Art Director / Digital Specialist

AlyssaBio-01
B.F.A. Graphic Design
Minnesota State University Moorhead

Alyssa is as design-savvy as she is logical. She delivers excellence on every project by absorbing client needs and expectations, then developing smart design solutions that go above and beyond. She is a fabulous baker who has wowed us with decadent cupcakes in flavors like Chai Latte, Banana Nutella and Chocolate Chip Cookie Dough.

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Very Twinteresting

Alyssa has an identical twin. She is also a huge Minnesota Twins fan and loves working close to Target Field. She told us these facts were not related, but we’re not so sure.

For Good Measure

If Alyssa were a kitchen utensil she would be a measuring spoon because precision is key in both of her favorite activities: baking and designing.


SEAN QUINN

Graphic Designer

SeanBio-01
B.F.A. Graphic Design
University of Minnesota

Sean is inquisitive. He wants to get to the root of the problem, exploring it fully before developing a solution. He is a thoughtful designer who enjoys the creative process, applying meaning to each element in his work. Sean tries to bike to work as often as possible and is a passionate environmentalist.

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Mr. Green Thumb

Sean has an ever-expanding garden behind his desk with aloe vera, spider plant and ponytail palm. To keep his plants healthy, he saves food scraps and the office coffee grounds for composting.

The Art Kid

In high school, Sean was known as “The Art Kid.” When it came time to pick a career, Graphic Design was the obvious choice! He’s also been running a lifestyle clothing company since 2009.


ERIN TRESSLER

Bookkeeping & Administrative Services

ErinBio-01
B.A. Journalism & Mass Communication; Minor: Spanish
University of St. Thomas

Erin lives to solve problems and make other people’s lives easier. She’s dabbled in everything from pizza making to event planning, which means she brings a diverse variety of skills to the table. Erin is the team member who keeps those sometimes-tedious (but important) administrative tasks in order so everyone else can focus on the work they are passionate about.

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Adventurous Homebody

While Erin enjoys spending most of her time at home in Minneapolis with her family, she is an avid traveler. Whether it’s a quick jaunt to nearby places like Duluth, or a multi-month adventure in South America, she’s always up to learn more about other places in the world.

Spell it Out

Erin studied Print Journalism and still gets twitchy if she sees things that are not AP Style like ‘alot’ or ‘towards’. Sending something to print with a typo will always be one of her worst nightmares.


JOSHUA PERSON

Account Intern

JoshBio-01
Pursuing B.A. in Strategic Communication; Minor: Business Management
University of Minnesota

When Josh was little he dreamed of opening up his own ice cream shop. That dream may have faded, but his love for food did not. Josh feels lucky to work somewhere where he can combine his passion for food with his desire to learn as much as he can about advertising and marketing. We’re lucky to be able to show him the ropes, but wouldn’t mind if he set up that ice cream shop in his cube.

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On the Move

Josh is an avid runner and loves exploring the world by foot. He says the endorphins that a good workout provides are a great motivator to keep moving.

Brave Eater

His desire to keep current on food trends has led him to try a lot of interesting foods. Josh says the most adventurous he’s eaten was pig tongue, but that that he thinks herring, liverwurst and Spam were the most disgusting.



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WHAT WE BRING TO THE TABLE

business INTEGRITY

IN builds client trust from the word go – project by project, day by day – so we can provide outstanding service. Excellence is our status quo. In 2004, we won the Minnesota Business Ethics award and we continue to exhibit integrity at every turn.

marketing INTELLIGENCE

After nearly 20 years in the business, everything we do is seasoned with marketing knowledge. We bring a disciplined approach to every business challenge, grounding our work in solid strategy. The icing on the cake is our flawless execution.

industry INSIGHTS

Anyway you dice it, we know the food industry. We devour industry news and information; our clients reap the benefits. From intern to executive, every team member shares a passion for food and an appetite for knowledge.

client INVOLVEMENT

We foster strong partnerships with our clients because we aren’t afraid to roll up our sleeves and get to work. We know whipping up sales is a team effort.

creative INGENUITY

We do our homework to deliver cutting edge design. We believe the best campaigns, product launches and promotions boil down to strategic thinking and thoughtful design.


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Awards & Certifications

Woman-owned business, certified by WBENC

Minnesota Business Ethics Award

Minnesota Food Share “Outstanding New March Campaign”

Winner of the Following Creative Awards:

The Communicator, Award of Excellence

The Communicator, Crystal Award

Summit Creative (Gold, Silver and Bronze)

Minnesota Direct Marketing Association ARC Award (Gold and Silver)

Creativity 32 Gold Award

Business Marketing Association ACE Award

Marcom Gold Award


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Community Involvement

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WE’RE IN TO FOOD. FOR EVERYONE.

That’s why we donate time and a percentage of our profits to helping Second Harvest Heartland, the upper Midwest’s largest hunger-relief organization.

Over 300,000 Minnesotan kids depend on the free or reduced-cost meals they receive during the school year, so we did our part to make sure kids get the nourishment they need year round. In 2011, we started Click for LUNCH to raise awareness about child hunger. Since then we have donated over $3000 to Second Harvest Heartland’s Summer Food Service Program. Spreading the word about hunger in our own backyard is so important to us that we have made it an annual event.

WE BELIEVE IN OPPORTUNITY. FOR EVERYONE.

IN Food Marketing & Design supports local non-profit bakery Cookie Cart which provides meaningful work and leadership skills for North Minneapolis teens. In 2013, we designed their Jar of Opportunity giving campaign, which launched with a free cookies and milk community event. Learn more about the project in our work section.


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In The News

"IN Food Marketing & Design is thrilled to kick off their 6th annual Click for L.U.N.C.H! Campaign to help combat child hunger this summer."

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"Now, without further ado, let's meet Sean Quinn. Sean graduated from the University of Minnesota Twin Cities in 2014 with a degree in graphic design. During the school year, he worked with The Wake Student Magazine (a bi-weekly, student-operated publication of the UMN), interned with the University of Minnesota Recreation and Wellness and kept a small clothing company called Glyptic Apparel on the side, as well. Currently, he is a graphic designer at IN Food Marketing & Design."

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"IN Food's Minneapolis office is the smallest Twin Cities' Cool Office featured this year, but it uses flexible workspaces to tap into every inch."

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“If you look at the true definition of mayonnaise, Just Mayo doesn’t meet those qualifications, but Unilever’s approach is going to work against them. If Unilever is losing market share, I can understand why this would be a tempting way for them to go, but given the environment today and consumers’ general backlash against ‘big food,’ it’s not working... Consumers are going to be empathetic to a smaller company, and empathetic to a company that has a sustainable approach."

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"My first recommendation would be to focus his efforts on one channel, whether that be retail or food service," Nelson said. "They're very different channels, so the more focused he can be, the better."

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"An edgy brand such as Crapola can work,” Nelson said, "as long as everything the company does is consistent with that playful, self-deprecating approach." She suggested refreshing the packaging and changing the name and logo to "Crappola," with an extra 'p' to strengthen the tie to the cranberry-and-apple recipe."

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