IN Food Marketing & Design

Yoplait Makes It!


CLIENT General Mills Foodservice   •   DATE June 2016   •   CATEGORIES Campaign


Objective

To drive foodservice operators to expand back-of-house usage of bulk yogurt beyond parfaits and create new menu ideas across all dayparts.

Approach

We developed the “Yoplait Makes It’ campaign theme to convey the taste and versatility Yoplait brings to help menus stand out. Paid media placements drove to a web landing page that showcased a recipe video featuring 3 easy ideas for breakfast, dessert and entrees.