IN Food Marketing & Design

Wood River Creamery


CLIENT Burnett Dairy Corporation   •   DATE January 2016   •   CATEGORIES Packaging


Objective

To redesign packaging for Wood River Creamy cheeses to compete more effectively in the competitive specialty case.

Approach

We used a rich wood background texture paired with a handwritten font, illustrated flavor indicators and single-color flavor banners. Descriptive copy, along with wine and beer pairing ideas complemented the design.