IN Food Marketing & Design

Source1 Direct Mail


CLIENT Source1 Purchasing   •   DATE March 2015   •   CATEGORIES Direct Marketing


Objective

Develop communication vehicles to reach new operator customers and Sysco sales representatives, positioning Source1 Purchasing as their partner in better purchasing.

Approach

Created a direct mail to promote Source1’s point of difference in the complex world of GPOs. It targeted Sysco VPs, introducing the Source1 difference with a video picture frame.