IN Food Marketing & Design

Pizzey Rebrand


CLIENT Pizzey Ingredients   •   DATE June 2016   •   CATEGORIES Branding


Objective

To refresh the brand logo for a B2B line of flax ingredients to modernize it, while retaining its strong heritage.

Approach

We chose a font that conveyed leadership and approachability, and brought in an arched element to convey the welcoming nature of the company. We paired it with earthy colors to connect with the natural aspect of the product.