IN Food Marketing & Design

Nourishing Inspirations


CLIENT General Mills Foodservice   •   DATE 2015   •   CATEGORIES Direct Marketing


Objective

Develop a branded recipe program that inspires hospital foodservice directors with nutritious, delicious ideas.

Approach

We emphasized the nutrition-focus in this channel through the name, while using warm colors and tightly shot photography to convey appetite appeal. The program touch points include a recipe book, site, e-blast and sales starter kit.