IN Food Marketing & Design

Marzetti General Awareness


CLIENT Marzetti Foodservice   •   DATE 2016   •   CATEGORIES Campaign


Objective

To bring awareness to the broad portfolio of brands under the Marzetti Foodservice umbrella and showcase the culinary innovation they bring to set menus apart.

Approach

We leveraged Marzetti’s rich heritage rooted quality dressings to create a new tagline: “Dressing up menus for over 100 years.” Each ad features an inspiring recipe created using one of Marzetti’s products. In addition, we created a new foodservice logo to differentiate the division from its flagship dressing product.