IN Food Marketing & Design

Culinary Adventures


CLIENT General Mills Foodservice   •   DATE March 2016   •   CATEGORIES Campaign


Objective

To show the versatility of Nature Valley™ Bulk Granola as ingredient that can go beyond breakfast to create menu items throughout the day.

Approach

We created the Culinary Adventures campaign theme as an immediate connection to the Nature Valley brand, and tie-in to the menu versatility. The campaign was supported through paid media and email, driving to a robust landing page featuring a short-form recipe video and menu ideas.